- media planning
- 1) Реклама: медиапланирование2) Деловая лексика: планирование использования средств рекламы3) Маркетология: медиа-планирование
Универсальный англо-русский словарь. Академик.ру. 2011.
media planning
Смотреть что такое "media planning" в других словарях:
media planning — ➔ planning * * * media planning UK US noun [U] MARKETING, COMMUNICATIONS ► the job of deciding the most effective media for advertising a product, service, or brand: »In media planning, analysis and research skills are needed. »a media planning… … Financial and business terms
Media planning — is generally the task of a media agency and entails finding the most appropriate media platforms for a client s brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best … Wikipedia
media planning — / mi:diə ˌplænɪŋ/ noun a strategy concerned with what type of media should be used and how much advertising should be done and when ● The marketing manager and media buyer are having a media planning session. ● Proper media planning avoids… … Marketing dictionary in english
Media planning — Plan média Le plan média, également appelé Media planning jusqu en 1985[1], est le terme englobant l ensemble des opérations et études nécessaires à la définition des critères de diffusion publicitaire d un produit. Le plan média est utilisé afin … Wikipédia en Français
planning — plan‧ning [ˈplænɪŋ] noun [uncountable] when you think carefully about something you want to do in the future, and decide exactly how you will do it: • If you want to ensure a trouble free retirement, it s never too early to start financial… … Financial and business terms
Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… … Wikipedia
Media Planners — Media Planner is a job title in an advertising agency or media planning and buying agency [ [http://www.capstonemedia.com Capstone Media ] ] , responsible for selecting media for advertisement placement on behalf of their clients. The main aim of … Wikipedia
média — [ medja ] n. m. • 1965; abrév. de l angl. amér. mass media « moyens de communication de masse » ♦ Moyen de diffusion, de distribution ou de transmission de signaux porteurs de messages écrits, sonores, visuels (presse, cinéma, radiodiffusion,… … Encyclopédie Universelle
Media planner — is a job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a media planner is to assist their client in achieving business… … Wikipedia
media analysis — media research; media planning; media selection An investigation into the relative effectiveness and the relative costs of using the various advertising media in an advertising campaign. Before committing an advertising budget it is necessary to… … Big dictionary of business and management
Media Contacts — Advert|date=January 2008Infobox Company company name = Media Contacts company company type = Corporation foundation = 1997 location = Madrid (HQ), 26 Offices worldwide key people = Don Epperson (Chief Executive Officer), Anthony Rhind (Chief… … Wikipedia
